New Zealand’s meat processing and exporting sector has launched a campaign to help address the industry’s chronic shortage of employees.

The “Meat your career” website www.meatyourcareer.co.nz aims to highlight the wide range of opportunities available in the sector and shift the historic perceptions of what working in the industry is like.

The website includes videos featuring people working in the industry talking about their roles, a description of the types of positions available and guidance on remuneration.