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MIA Innovation Limited is partnering with Beef + Lamb New Zealand Limited and the High Value Nutrition National Science Challenge to undertake a $2 million programme of research and development to investigate the impact of pasture raised red meat on health and well being when consumed as part of a well-balanced and enjoyable diet.

Much of the global research on the health, nutritional and environmental aspects of red meat is based on grain-finished farming systems, whereas New Zealand specialises in livestock farming that is uniquely natural grass-fed, antibiotic-free and hormone-free. We know that red meat is a highly nutritious wholefood rich in protein and minerals and when included in a balanced diet is a great way to ensure nutrient requirements are met. This ground-breaking new research programme seeks to explore the differences between pasture raised beef and lamb, and grain feed beef and alternative proteins. The goal is to balance what consumers are hearing.

Given the growing interest in sustainable diets, the research will be coupled with measuring the environmental impact of including either grass-fed red meat, grain-finished red meat or plant-based protein in the diet.

Downloadable Resources


PRA B+LNZ website

Beef + Lamb New Zealand Inc website

sky mountains and pasture with trees

November 2020 Media Release. New Zealand scientists lead the charge to expore benefits of pasture-raised beef and lamb

PRA infographic

The Pasture Raised Advantage infographic 

 PRA factsheet

The Pasture Raised Advantage Fact Sheet