Registrations are now open for the 2025 Red Meat Sector Conference
Next phase of NZ’s red meat sector country of origin campaign launched in China
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Welcome to MIA
We’re the voice of New Zealand’s red meat processors, marketers and exporters.
Our members produce the world’s most nutritious, natural and delicious beef and lamb as well as a wide range of specialty ingredients and materials.
As an incorporated society MIA represents sheep and beef processors and exporters that operate more than 60 processing plants throughout the country and employ over 25,000 people.
The Association advocates on behalf of its members and provides advice on economic, trade policy, market access, sustainability and the environment, employment relations, business compliance costs and technical and regulatory issues facing the industry.
A snapshot of our sector
Our sector is New Zealand’s second largest goods exporter.
We account for nearly
5 percent of total employment
in New Zealand – that’s over 92,000 people.
On average the sector contributes income of
$3,300 per year
to every household in New Zealand.
New Zealand has
60 processing plants
across New Zealand, mostly in
the regions.
Nearly 40 percent of employees in processing plants are Māori and more than 15 percent of sheep and beef exports come from Māori farming interests.
The red meat sector generates
$12 billion in income per year, and is New Zealand’s second largest merchandise exporter.
Our main areas of focus
Trade – Protecting and growing market access for New Zealand’s red meat exports
Regulatory – Refining and implementing the rules we operate under
Innovation – Supporting technical and scientific advances in red meat production
Sustainability – Ensuring our industry improves the environment we operate in
People – Developing the most vital resource in our industry
Biosecurity – Keeping New Zealand safe and our routes to market open
Latest news
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Record month for New Zealand red meat exports for March
New Zealand red meat exports during March achieved record values…
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New Zealand red meat sector disappointed at tariffs move
New Zealand’s red meat sector is disappointed by the United…
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New Zealand red meat exports grow
New Zealand’s red meat sector recorded another strong month in…
Red Meat Report
Read the latest update on activities being undertaken by the Meat Industry Association and Beef + Lamb NZ, and our perspectives on policy and industry developments. The report goes to Government officials and Members of Parliament, other industry stakeholders and farmers.
Immigration: unlocking red meat value
Sustained labour shortages in the red meat processing sector is hampering some of New Zealand’s best-known companies from reaching their full potential, and is estimated to have reduced export revenue $600 million.
Barriers to International Trade
New Zealand must evolve its trade strategy to capture more value from existing markets if the country is to increase exports and grow the economy, amid rising protectionism and geopolitical tensions according to our latest report