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Save the date for the 2025 Red Meat Sector Conference
It is time to mark your diaries for the annual Red Meat Sector Conference, hosted by the Meat Industry Association (MIA), with Beef + Lamb New Zealand (B+LNZ) as partnership sponsor. Building on from the success of last year’s conference, where more than 300 people from across New Zealand’s red… Read More
Record month for New Zealand red meat exports for March
New Zealand red meat exports during March achieved record values for any month with sales worth $1.26 billion, according to the Meat Industry Association (MIA). Values were up by 34 per cent compared to March 2024, with volumes for both sheepmeat and beef up by 10 per cent. Red meat… Read More
New Zealand red meat sector disappointed at tariffs move
New Zealand’s red meat sector is disappointed by the United States’ decision to impose tariffs on New Zealand exports. “Our global markets are inter-connected and we need to take the time to fully assess the implications of any disruption to trade flows,” says Sirma Karapeeva, chief executive of the Meat… Read More
New Zealand red meat exports grow
New Zealand’s red meat sector recorded another strong month in February, with exports reaching $1.1 billion — a 25 per cent increase compared to February 2024. The United States was the largest export market, increasing by 32 per cent to $339 million, while China rose five per cent to $278… Read More
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New Zealand red meat sector welcomes start of negotiations for Comprehensive Free Trade Agreement with India
The New Zealand red meat sector welcomes the formal launch of negotiations for a Comprehensive Free Trade Agreement with India. Nathan Guy, the independent chair of the Meat Industry Association (MIA), is part of Prime Minister Christopher Luxon’s business delegation, alongside representatives from three red meat processing and exporting companies. Read More
New Zealand red meat industry’s first Dragon’s Den winner announced
An innovative idea for transforming mechanically deboned meat (MDM) into a meat flake for seasoning has taken top honours in the Meat Industry Association’s (MIA) first-ever Dragon’s Den competition. Renyu Zhang, a senior scientist with AgResearch, has been named the winner of the inaugural contest, which challenged Kiwis to develop… Read More
Technical Brief Index
TitleCategoryDescription Technical Brief 24-08 Transfer Control Statement & Certification Support Statement Project Rollout (TCS/CSS)Technical ResourcesTransfer Control Statement/Certification Support Statement Project Rollout (TCS/CSS) Technical Brief 24-07 Certification document management for AP E-certTechnical ResourcesCertification document management for AP E-cert clarification Technical Brief 24-06 Country Eligibility for EU TemplatesTechnical ResourcesCountry Eligibility for EU… Read More
2025 Global Trade Statics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2025 monthly analysis by clicking the relevant links below. January 2025… Read More
Strong start to the year for red meat exports
New Zealand’s red meat sector saw a strong start to the year, with export values in January increasing 28 per cent year-on-year to $927 million, according to the Meat Industry Association (MIA). “The sector experienced solid demand across all major markets, contributing to a significant uplift in export value,” says… Read More
table
Index nrLead authorTITLE (Link)AbstractYearTITLE – used by “Find” (search)TR 1Marsh, B.B.TR_1_Thaw rigor and the delta state of muscle.pdfAn isolated muscle fibre, stimulated to shorten by more than one third of its initial length, enters the “delta state”. This paper suggests a similarity between thaw-shortened muscle and muscle in the delta… Read More
Meat Industry Association names new scholars for 2025
Five young New Zealanders have been selected for the Meat Industry Association (MIA) scholarship programme for 2025. The new scholars, undergraduate students from Dunedin, Blenheim, Milton, Cambridge and Opotiki, have joined the programme alongside 10 returning scholars. Every year, the MIA provides scholarships of $5,000 per annum for undergraduates and… Read More
GM25 -06 Gene Technology Bill – MIA Submission for Feedback
GMGM25-06 – Gene Technology Bill – Submission – Feedback by 14 FebruaryDownload… Read More
GM25-04 – PETA campaign on NZ sheep shearing practices – sector response
GM25-04 – PETA campaign on NZ sheep shearing practices – sector response (1)Download… Read More
PE25-11 – Kuwait – Signing limit update and potential new fees
PE25-11 Kuwait – Signing limit update and potential new feesDownload… Read More
PE25-09 Update 3 China Safeguard-Investigation on Imported
PE25-09 Update 3 – China Safeguard Investigation on Imported BeefDownload… Read More
New Zealand red meat exports end 2024 on a high
New Zealand’s red meat exports finished 2024 on a positive note, with total export value increasing 17 per cent from last December to reach $1.04 billion, according to the Meat Industry Association (MIA). “The strong end to the year is a positive sign for the industry, with December marking only… Read More
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Technical Brief 09-11
Technical Brief 09-11 Technical_Brief_09-11.pdf Download… Read More
Got a game-changing idea? New Zealand’s red meat exporting sector launches first-ever Dragon’s Den
New Zealand’s red meat processing and exporting sector has launched its first-ever Dragon’s Den to encourage Kiwis to come up with innovative new ideas to supercharge the industry. “The New Zealand red meat processing industry has a proud history of innovation and has led the world in a wide range… Read More
New Zealand’s red meat sector welcomes new trade agreement with UAE
The trade agreement with the United Arab Emirates (UAE) offers significant opportunities for New Zealand’s red meat sector, says the Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ). Prime Minister Christopher Luxon and Minister for Trade Hon McClay signed the UAE Comprehensive Economic Partnership Agreement (CEPA) in… Read More
Pasture Raised Advantage
New Zealand scientists have conducted a ground-breaking research programme to explore the differences between pasture-raised beef with grain fed beef and alternative proteins. Most of the global research around the nutritional, environmental and health impacts of producing and consuming red meat have been… Read More
China regains top spot for New Zealand red meat exports in October
China regained its position as New Zealand’s largest red meat export market during October, according to an analysis from the Meat Industry Association (MIA). Red meat exports for the month totalled $662 million, a seven per cent increase on the same month last year, including $170 million to China. MIA… Read More
New Zealand meat exporters support forestry changes
New Zealand’s red meat processing and exporting sector has welcomed rules to limit farm to forestry conversions entering the Emissions Trading Scheme (ETS). The Government has announced a range of farm to forestry policy changes including a moratorium on exotic forestry registrations for Land Use Classification (LUC) 1-5 actively farmed… Read More
New Zealand red meat exporters acknowledge the Government’s methane science and target review findings
New Zealand’s red meat processing and exporting sector acknowledges the findings of the Government’s independent review on New Zealand’s biogenic methane science and targets. The report’s findings show the importance of collective action, something that Meat Industry Association (MIA) Chief Executive Sirma Karapeeva agrees is key to meeting the Paris… Read More
Next phase of NZ’s red meat sector country of origin campaign launched in China
The Meat Industry Association of New Zealand (MIA), in partnership with the government, has launched the next phase of the Taste Pure Nature campaign in Shanghai in the presence of Minister for Trade, Hon Todd McClay, and New Zealand Ambassador to China Grahame Morton. MIA Independent Chair Nathan Guy is… Read More
Global Trade Statistics
MIA produces a range of statistics showing exports of sheepmeat, beef and co-products to key markets. These statistics are updated monthly and compiled from the official overseas merchandise trade data produced by Statistics New Zealand. You can read about these trends in our news resources, or you can read the… Read More
2024 Sheepmeat Summary
The decline in the value of overall sheepmeat exports during 2023/24 was largely due to the weak Chinese market. Despite the volume and value of exports to China declining, it was still the sector’s largest sheepmeat market for the year. The volume of sheepmeat exports was down 14 percent to… Read More
2024 Co-Products Summary
Fifth quarter products make an important contribution to the industry’s exports and generated $1.9 billion in 2023/24, accounting for 19 percent of total industry exports. Download the 2024 Co-Products Summary for more details. Read More
2024 Beef Summary
The major theme for beef exports during 2023/24 was strong US demand counterbalancing the drop in demand in China. Beef exports also increased to Japan and the United Kingdom over 2023/24. Download the 2024 Beef Summary for more information. Read More
Red Meat Sector 2024 Trade Summary
The red meat industry is New Zealand’s second largest goods exporter, generating 14% of New Zealand’s export revenue in 2023/24.Red meat exports were worth $9.9 billion for the year, down by 7% from the previous year. This was largely due to difficult conditions in China during the year, with weak… Read More
GCC trade agreement positive for red meat sector
New Zealand’s trade agreement with the Gulf Cooperation Council (GCC) is a boost for New Zealand’s red meat sector. The deal eliminates tariffs on red meat exports to a range of countries including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE within 10 years. In the year to September, New… Read More
September red meat exports reflect complex global conditions
Relatively subdued export returns for New Zealand red meat in September reflect the complex dynamics of the global meat trade. The red meat sector exported products worth $564 million during the month, down eight per cent from last September, with lower production levels impacting volume. The US was the largest… Read More
Taste Pure Nature baton passed to meat exporters as planning gets underway for Shanghai launch
New Zealand red meat processors and exporters have officially taken the reins of Taste Pure Nature (TPN) ahead of a campaign launch in China in November. In April, the Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) announced New Zealand’s country of origin beef and lamb marketing… Read More
Red meat leaders of the future wanted
The Meat Industry Association (MIA) is inviting applications for its scholarship programme from students interested in a career in the red meat processing and exporting sector. MIA chief executive Sirma Karapeeva said the programme was aimed at students interested in employment opportunities in the industry beyond the farm gate. “There… Read More
MIA Scholarships
Introduction The New Zealand meat industry needs highly skilled young people who can become the future leaders in one of New Zealand’s largest industries. The MIA Scholarship scheme provides a pathway for undergraduate and graduate students into a career in the New Zealand meat… Read More
All members
Introduction At MIA our role is to pursue the interests of members, with a clear focus to grow the volume and value of New Zealand’s sheep and beef exports. It is this clarity of purpose that has attracted significant interest from industry, and… Read More
Red meat exports down for August but year-to-date in line with 2023
New Zealand red meat exports were down in August, compared to August 2023, however overall exports for the year-to-date remain similar to the same period last year. The United States was again the largest market during August, with an increase of seven per cent year-on-year to $198 million. The average… Read More
New Zealand’s red meat sector welcomes postponement of EU regulation on deforestation
The Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) welcome the announcement that the European Union’s Deforestation-free supply chains Regulation (EUDR) will be delayed by 12 months. The red meat sector has been advocating strongly for a delay and a review for almost two years. The announcement… Read More
New Zealand’s red meat sector welcomes the new trade agreement with the United Arab Emirates
The Government announced today that the United Arab Emirates (UAE) will eliminate all tariffs on frozen beef and sheepmeat from New Zealand upon on entry into force of the agreement. Chilled products are already tariff-free. Meat Industry Association Independent Chair Nathan Guy says the UAE is New Zealand’s 21st… Read More
2024 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2024 monthly analysis by clicking the relevant links below. December 2024… Read More
2023 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2023 monthly analysis by clicking the relevant links below. December 2023… Read More
2022 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2022 monthly analysis by clicking the relevant links below. December 2022… Read More
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Industry guidelines
Stay informed with the latest industry guidelines and best practices. Access essential documents to ensure compliance, enhance professional standards, and stay ahead in your field. Exclusive to MIA members. Technical briefsCircularsResearch… Read More
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Research
MIA holds a range of industry data and reports covering various aspects of the red meat processing sector in New Zealand. Technical briefsCircularsResearchIndustry guidelines Members Only Content Please login:… Read More
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This section contains confidential and restricted information for MIA members. It is under development and new information is regularly updated or added. Please send any feedback to info@mia.co.nz. Technical briefsCirculars… Read More
United States hits four in row
The United States was New Zealand’s largest overall market for red meat in July for the fourth month in a row, according to an analysis by the Meat Industry Association (MIA). Total exports globally for the month were worth $773 million, a slight drop of two per cent compared to… Read More
MIA Annual Reports
2024 Annual Report 2021 Annual Report 2023 Annual Report 2020 Annual Report 2022 Annual Report… Read More
China demand for red meat soft but positive growth in all other key markets
All key red meat export markets, apart from China, showed positive growth during June, according to an analysis from the Meat Industry Association (MIA). New Zealand exported red meat worth $914 million during the month, a two per cent increase on June 2023. The US was again the largest market,… Read More
Workforce Development Plan 2023
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Pasture Raised Advantage
Pasture-Raised Advantage (PRA) is the name of a comprehensive new study of the physical, physiological and wellbeing outcomes from eating pasture-raised beef and lamb, compared to grain-finished beef and plant-based alternatives. The work started in 2019 and is being led by researchers from AgResearch, the Riddet Institute and the University… Read More
Red Meat Reports
The Red Meat Report covers a broad range of pre-and-post farmgate activities that we have undertaken on behalf of sheep and beef farmers, and red meat processors, exporters and marketers over the past six months. Read More
Trade enquiries
For all trade enquiries please use the form below: Trade enquiries Name(Required) First Last Company(Required)Address(Required)… Read More
2024 Red Meat Sector Conference kicks off this month
More than 300 people from across New Zealand’s red meat industry will converge on Wellington later this month for the annual Red Meat Sector Conference. The event at the Tākina Wellington Convention and Exhibition Centre on 22-23 July is one of the most significant events on the red meat sector’s… Read More
Green shoots for red meat exports with demand up in most markets
North America remained New Zealand’s largest red meat market during May with beef and sheepmeat exports to nearly all major markets increasing year-on-year, according to an analysis by the Meat Industry Association (MIA). New Zealand exported red meat products worth $1.1 billion for the month, three per cent up on… Read More
US overtakes China as New Zealand’s largest red meat market for April
Weak Chinese demand for red meat is being offset by strong demand from North America, which overtook China as New Zealand’s largest export market during April, according to an analysis by the Meat Industry Association (MIA). The sector exported red meat worth $922 million during the month, down four per… Read More
Media Library
Sirma Karapeeva Download Full Res Image Nathan Guy Download Full Res Image… Read More
MIA supports ETS, Pastoral Sector Group decision
The Meat Industry Association has welcomed the Government’s decision to keep agriculture out of the Emissions Trading Scheme (ETS) and the establishment of a new Pastoral Sector Group to constructively tackle on-farm greenhouse gas reduction. The red meat industry also welcomed the pragmatic decision to remove the processor backstop, an… Read More
The red meat sector welcomes United Arab Emirates trade talks
The red meat sector has welcomed the start of trade negotiations between New Zealand and the United Arab Emirates (UAE), saying a high-quality and comprehensive agreement would further open opportunities to increase trade between the two countries. The UAE is an important market for New Zealand’s red meat sector, generating… Read More
First quarter red meat export data reflects weaker Chinese demand
New Zealand exported $2.58 billion worth of red meat products in the first quarter of the year as the sector continues to face weaker pricing and demand in China. Overall red meat exports were down by five per cent from the first quarter of 2023, the lowest value for the… Read More
United Arab Emirates CEPA submission
A joint submission from MIA and Beef+Lamb New Zealand to the Ministry of Foreign Affairs and Trade on the New Zealand-United Arab Emirates Comprehensive Economic Partnership Agreement. Click here to download the document… Read More
US demand for red meat helps offset weak Chinese market
New Zealand exported red meat products worth $932 million during February, with demand from the United States helping to offset the weak Chinese market. Overall, red meat exports in February were up 10 per cent on the relatively low export value recorded in February 2023, largely due to a rise… Read More
New Zealand red meat sector hopes EU-NZ FTA will boost links and co-operation
The New Zealand-European Union Free Trade Agreement (FTA) offers limited benefits to the red meat sector but will smooth the flow of trade and boost co-operation between the two markets. “The EU is among the New Zealand red meat sector’s most important markets, consistently ranking number three for the past… Read More
January red meat export data reflects continued challenges in global markets
New Zealand’s red meat sector exported products to the value of $759 million in January 2024, according to an analysis by the Meat Industry Association (MIA). MIA chief executive Sirma Karapeeva said the results — down eight per cent on January 2023 — reflected the ongoing volatility in global markets. Read More
MIA announces nine scholarships for red meat sector leaders of the future
Nine young New Zealanders have been selected for the Meat Industry Association (MIA) scholarship programme for 2024. Three post-graduate and six undergraduate students from Christchurch, Gore, Lumsden, Waikawa (Southland) Timaru, Ngāruawāhia, Dargaville and Feilding, have joined the programme, alongside nine returning scholars. Every year, the MIA provides scholarships of $5,000… Read More
NZ-EU FTA submission
Joint Submission to the Foreign Affairs, Defence and Trade Committee on the New Zealand-European Union Free Trade Agreement Bill by MIA and Beef + Lamb New Zealand. Click here to download the submission. Read More
2023 red meat export figures a barometer of the global economy
New Zealand’s red meat sector exported products worth $10.2 billion in 2023, a drop in value of 11 percent compared to the previous year. The analysis by the Meat Industry Association (MIA) shows that while export volumes increased, the value fell from the record figures for both sheepmeat and beef… Read More
September red meat exports fall amid weaker global markets
New Zealand exported red meat worth $617 million during September, with global markets remaining relatively weak, according to the latest analysis from the Meat Industry Association (MIA). Overall exports for the month were down 18 per cent from last September. Exports to Canada, the UK and Saudia Arabia increased but… Read More
Future red meat leaders of the future wanted
Applications have opened for the Meat Industry Association (MIA) 2024 scholarship programme, aimed at tertiary students who are looking to a career in the red meat sector beyond the farm gate. Up to four new scholarships, a mixture of undergraduate and postgraduate positions, are available. Undergraduate scholarships are worth $5,000… Read More
2023 Sheepmeat Summary
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2023 Co-Products Summary
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2023 Beef Summary
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Red Meat Sector Trade 2023 Summary
The red meat industry is New Zealand’s second largest goods exporter, generating 15% of New Zealand’s export revenue in 2022/23. Red meat exports were worth $10.8 billion for the year. While this was one percent less than the record level of 2021/22, it was still a very good result in… Read More
Red Meat Sector Conference 2024
Watch this space for details of the red meat sector’s premier event… Read More
Agriculture central to NZ’s economic strategy
New Zealand’s red meat sector is calling on the future Government to put agriculture and the production and export of beef and lamb at the heart of a new economic strategy. Read More
China largest red meat market but US close behind
New Zealand exported red meat products worth $807 million during July, representing a 24 per cent drop on July 2022. Read More
Beef holds steady but sheepmeat down in tough markets
New Zealand red meat exports declined 12 per cent in value in June compared to the same period last year as global markets remained volatile. Read More
Red meat sector faces headwinds in global markets
New Zealand exported red meat products worth $1.1 billion during May, one per cent less than the same period in 2022, but global prices continued to be under pressure. Read More
Red meat exports steady despite volatile global markets
New Zealand’s red meat exports lifted slightly in April, with exports worth $996 million, a two per cent increase on April 2022 following three consecutive months of year-on-year declines. Read More
Challenging economic conditions impact red meat exports
New Zealand red meat exports continued to reflect the difficult global economic conditions with exports in March totalling $1.1 billion, four per cent down on March 2022. Read More
NZ-UK Free Trade Agreement ratification great news for red meat sector
The FTA between New Zealand and the UK will deliver a major boost to Kiwi red meat exports by eventually allowing tariff-free access for beef and lamb into the UK Read More
Five chosen for prestigious MIA scholarship
Five young New Zealanders considering careers in the red meat processing and exporting sector have been awarded prestigious Meat Industry Association scholarships for the 2023 academic year. Read More
Red meat sector celebrates UK’s accession to CPTPP
The UK’s bid to join the CPTPP is being celebrated by New Zealand’s red meat sector, saying it proves the high-quality and expandable free trade framework model. Read More
Feb red meat exports reflect challenging global economic conditions
New Zealand’s red meat exports dropped by almost a fifth in February as global economic conditions deteriorated Read More
Red meat exporters back Kiwis Backing Farmers campaign
NZ’s red meat processing and exporting sector is supporting the Kiwis Backing Farmers campaign, saying the only sustainable way for the Government to deliver better outcomes for the environment and the economy is to work with farmers. Read More
Subdued start to year for red meat exports
New Zealand’s red meat sector exports had a slow start to the year with total export values down by seven per cent compared to January 2022 Read More
Red meat exports reach $11.4 billion but markets volatile
New Zealand exported red meat worth $11.4 billion during 2022, but high global prices eased towards the end of the year, according to the latest analysis Read More
Red meat sector launches manifesto ahead of election
New Zealand’s red meat sector has launched a comprehensive package of proposed policy changes, ahead of the general election, aimed at growing export revenues and increasing jobs Read More
NZ red meat sector continues to face volatility in global markets
New Zealand’s red meat exports remain under pressure due to challenging global markets, according to an analysis of August trade data by the Meat Industry Association. Red meat exports were worth $730 million in August 2023, a 16 per cent drop on the same month last year. The main decline… Read More
Red Meat Sector Briefing to Incoming Ministers
The Red Meat Sector Briefing to Incoming Ministers (BIM) Putting Meat on the Bone was jointly produced by the Meat Industry Association and Beef + Lamb New Zealand. Together we call for a bipartisan strategic approach to the red meat sector that acknowledges its long-term importance to our economy… Read More