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Red meat sector welcomes upgraded Halal arrangement with Malaysia
New Zealand’s red meat sector welcomes steps by the Government to reduce non-tariff barriers facing Halal-certified exports to Malaysia. Sirma Karapeeva, chief executive of the Meat Industry Association of New Zealand (MIA) says Halal processing is a cornerstone of the New Zealand meat industry’s business model. “New Zealand has been… Read More
Applications open for 2026 Meat Industry Association scholarships
Students considering a future in the red meat sector have until 26 November to submit applications for the Meat Industry Association (MIA) scholarships. The MIA offers annual scholarships of $5,000 for undergraduates and $10,000 for post graduate students. Applications for the 2026 academic year are welcome from tertiary students studying… Read More
MIA Training Resources
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Strong global demand sees red meat exports reach $717 million during August
Strong global demand saw New Zealand red meat exports reach $717 million during August, a 22 per cent increase year-on-year, according to an analysis by the Meat Industry Association (MIA). The United States was the largest overall market by value for the month, up nine per cent on August 2025,… Read More
TB Plan review submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on bovine TB plan review. Click here to download submission. Read More
Government announcement on methane targets and pricing a positive step forward
Beef + Lamb New Zealand and the Meat Industry Association welcome the certainty that farmers will not face a price on agricultural emissions. They also say the Government’s announcement of revised methane targets better reflects the science, although the new targets will still be a stretch for the agriculture sector. … Read More
Employment Relations Amendment Bill Submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on Employment Relations Amendment Bill Submission. Click here to download submission. Read More
Fuel Security Plan Consultation Submission
Submission by the Meat Industry Association of New Zealand (Incorporated) to the Fuel Security Plan Consultation. Click here to download submission. Read More
EUDR
Stay informed about the latest EUDR compliance updates. Technical briefsCircularsResearchIndustry guidelinesMIA Training Resources Members Only Content Please login: Username or Email Address Password Remember Me Log… Read More
New Zealand red meat exports continue to achieve high values
Strong European demand for sheepmeat helped lift New Zealand red meat exports to $864 million in July, marking another positive month for the sector. Although combined sheepmeat and beef export volumes were seven per cent lower than in July 2024, export values increased 19 per cent, reflecting firm global… Read More
Red meat sector welcomes new work visas
New Zealand’s red meat processing and exporting sector welcomes the new work visas announced by the Government. Sirma Karapeeva, chief executive of the Meat Industry Association, says migrant workers are essential to keeping more Kiwis employed in meat processing plants. “While the sector aims to employ New Zealanders first and… Read More
ACVM Regulations consultation
Submission by the Meat Industry Association of New Zealand (Incorporated) to the Proposed Amendments to Agricultural Compoundsand Veterinary Medicines (Exemptions and Prohibited Substances) Regulations 2011 Click here to download submission. Read More
Updating RMA National Direction
Submission by the Meat Industry Association of New Zealand (Incorporated) to the Updating RMA National Direction. Click here to download submission. Read More
New red meat export strategy launched as latest analysis reveals $1.5 billion annual cost of non-tariff trade barriers
New Zealand’s red meat sector has unveiled a new strategy to boost export returns, as new analysis shows non-tariff trade barriers (NTBs) are costing the industry an estimated $1.5 billion every year. The Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) launched their biennial Barriers to International Trade report… Read More
Barriers to International trade report 2025
The Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) are pleased to publish our biennial “Barriers to International Trade” report. Click here to download the report. Read More
Our Pathway to Growing Value Action Plan
The Meat Industry Association and Beef + Lamb New Zealand are pleased to publish Our Pathway to Growing Value Action Plan. Click here to download the report. Read More
May another strong month for New Zealand red meat exports
New Zealand’s red meat sector performed strongly again during May, with overall exports worth $1.15 billion, a six per cent increase year-on-year. The US was the largest market for the month with exports worth $327 million, down five per cent but compared to very high exports in May 2024. Exports… Read More
MIA Scholarships
The 2026 MIA Scholarship’s Round is now open. MIA is now accepting applications for both undergraduate and post-graduate study scholarships in the 2026 academic year. To be eligible you must be a New Zealand Citizen or permanent resident studying at a tertiary institution in a discipline relevant to the… Read More
Regulatory Standards Bill submission
Submission by the Meat Industry Association of New Zealand (Incorporated) to the Finance and Expenditure Committee on the Regulatory Standards Bill. Click here to download submission. Read More
Vocational Education Amendment Bill submission
Submission by the Meat Industry Association of New Zealand (Incorporated) to the Education and Workforce Select Committee on the Education and Training (Vocational Education and Training) Bill. Click here to download the submission. Read More
Consultation on Industry Skills Boards’ coverage submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on the Consultation on Industry Skills Boards’ Coverage. Click here to download the submission. Read More
Review of Waste Feeding Regulations submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on the review of the Biosecurity (Meat and Food Waste for Pigs) Regulations 2005. Click here to download the submission. Read More
Biosecurity Action Plan submission
Feedback from the Meat Industry Association of New Zealand (Incorporated) on MPI’s Biosecurity Action Plan 2025. Click here to download the submission. Read More
ACVM Amendments submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on the Ministry for Regulation Agricultural and Horticultural Products Omnibus Bill: Proposed Amendments to the ACVM Act 1997. Click here to download the submission. Read More
Workplace Learning Options submission
Submission by the Meat Industry Association of New Zealand (Incorporated) on Options for the Future of Work-based Learning. Click here to download the submission. Read More
Gene Tegnology Bill submission
The Meat Industry Association of New Zealand (Incorporated) welcomes the opportunity to comment on the Gene Technology Bill. Click here to download the submission. Read More
Regulatory Standards Bill submission
The Meat Industry Association (MIA) submission on regulatory standards bill. Click here to download the submission… Read More
BSA review submission
The Meat Industry Association (MIA) submission on Proposed amendments to the Biosecurity Act (1993). Click here to download the submission… Read More
MfR on Vet Meds and Agricompounds submission
Joint submission by Beef + Lamb New Zealand Ltd (B+LNZ) and the Meat Industry Association Inc (MIA) representing the views of the sheep and beef sector. Click here to download the document… Read More
Red meat sector reaffirms commitment to China with Taste Pure Nature
The Meat Industry Association of New Zealand (MIA), in partnership with the New Zealand Government, has launched the next phase of the Taste Pure Nature campaign in Shanghai, China. The campaign is designed to raise awareness and drive preference for New Zealand grass-fed beef and lamb in China, an important… Read More
Red meat sector remains a key engine of economic growth
A new report shows New Zealand’s red meat sector will continue to be a strong driver of economic growth, with meat and wool export revenue projected to increase by eight per cent to $12.3 billion in the year to 30 June 2025. The forecast is part of the Ministry for… Read More
New Zealand exports red meat worth $1.2 billion during April
New Zealand’s red meat sector continued its strong performance in April with overall exports worth $1.21 billion, a 34 per cent increase year-on-year with growth in almost all major markets. The US was the largest market for the month with exports worth $344 million, up 39 per cent from… Read More
Save the date for the 2025 Red Meat Sector Conference
It is time to mark your diaries for the annual Red Meat Sector Conference, hosted by the Meat Industry Association (MIA), with Beef + Lamb New Zealand (B+LNZ) as partnership sponsor. Building on from the success of last year’s conference, where more than 300 people from across New Zealand’s red… Read More
Record month for New Zealand red meat exports for March
New Zealand red meat exports during March achieved record values for any month with sales worth $1.26 billion, according to the Meat Industry Association (MIA). Values were up by 34 per cent compared to March 2024, with volumes for both sheepmeat and beef up by 10 per cent. Red meat… Read More
New Zealand red meat sector disappointed at tariffs move
New Zealand’s red meat sector is disappointed by the United States’ decision to impose tariffs on New Zealand exports. “Our global markets are inter-connected and we need to take the time to fully assess the implications of any disruption to trade flows,” says Sirma Karapeeva, chief executive of the Meat… Read More
New Zealand red meat exports grow
New Zealand’s red meat sector recorded another strong month in February, with exports reaching $1.1 billion — a 25 per cent increase compared to February 2024. The United States was the largest export market, increasing by 32 per cent to $339 million, while China rose five per cent to $278… Read More
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New Zealand red meat sector welcomes start of negotiations for Comprehensive Free Trade Agreement with India
The New Zealand red meat sector welcomes the formal launch of negotiations for a Comprehensive Free Trade Agreement with India. Nathan Guy, the independent chair of the Meat Industry Association (MIA), is part of Prime Minister Christopher Luxon’s business delegation, alongside representatives from three red meat processing and exporting companies. Read More
New Zealand red meat industry’s first Dragon’s Den winner announced
An innovative idea for transforming mechanically deboned meat (MDM) into a meat flake for seasoning has taken top honours in the Meat Industry Association’s (MIA) first-ever Dragon’s Den competition. Renyu Zhang, a senior scientist with AgResearch, has been named the winner of the inaugural contest, which challenged Kiwis to develop… Read More
2025 Global Trade Statics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2025 monthly analysis by clicking the relevant links below. January 2025… Read More
Strong start to the year for red meat exports
New Zealand’s red meat sector saw a strong start to the year, with export values in January increasing 28 per cent year-on-year to $927 million, according to the Meat Industry Association (MIA). “The sector experienced solid demand across all major markets, contributing to a significant uplift in export value,” says… Read More
table
Index nrLead authorTITLE (Link)AbstractYearTITLE – used by “Find” (search)TR 1Marsh, B.B.TR_1_Thaw rigor and the delta state of muscle.pdfAn isolated muscle fibre, stimulated to shorten by more than one third of its initial length, enters the “delta state”. This paper suggests a similarity between thaw-shortened muscle and muscle in the delta… Read More
Meat Industry Association names new scholars for 2025
Five young New Zealanders have been selected for the Meat Industry Association (MIA) scholarship programme for 2025. The new scholars, undergraduate students from Dunedin, Blenheim, Milton, Cambridge and Opotiki, have joined the programme alongside 10 returning scholars. Every year, the MIA provides scholarships of $5,000 per annum for undergraduates and… Read More
New Zealand red meat exports end 2024 on a high
New Zealand’s red meat exports finished 2024 on a positive note, with total export value increasing 17 per cent from last December to reach $1.04 billion, according to the Meat Industry Association (MIA). “The strong end to the year is a positive sign for the industry, with December marking only… Read More
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Stay informed and ensure compliance with the latest professional standards. Technical briefsCircularsResearchIndustry guidelinesMIA Training Resources Members Only Content Please login: Username or Email Address Password Remember Me Log… Read More
Got a game-changing idea? New Zealand’s red meat exporting sector launches first-ever Dragon’s Den
New Zealand’s red meat processing and exporting sector has launched its first-ever Dragon’s Den to encourage Kiwis to come up with innovative new ideas to supercharge the industry. “The New Zealand red meat processing industry has a proud history of innovation and has led the world in a wide range… Read More
New Zealand’s red meat sector welcomes new trade agreement with UAE
The trade agreement with the United Arab Emirates (UAE) offers significant opportunities for New Zealand’s red meat sector, says the Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ). Prime Minister Christopher Luxon and Minister for Trade Hon McClay signed the UAE Comprehensive Economic Partnership Agreement (CEPA) in… Read More
Pasture Raised Advantage
New Zealand scientists have conducted a ground-breaking research programme to explore the differences between pasture-raised beef with grain fed beef and alternative proteins. Most of the global research around the nutritional, environmental and health impacts of producing and consuming red meat have been… Read More
China regains top spot for New Zealand red meat exports in October
China regained its position as New Zealand’s largest red meat export market during October, according to an analysis from the Meat Industry Association (MIA). Red meat exports for the month totalled $662 million, a seven per cent increase on the same month last year, including $170 million to China. MIA… Read More
New Zealand meat exporters support forestry changes
New Zealand’s red meat processing and exporting sector has welcomed rules to limit farm to forestry conversions entering the Emissions Trading Scheme (ETS). The Government has announced a range of farm to forestry policy changes including a moratorium on exotic forestry registrations for Land Use Classification (LUC) 1-5 actively farmed… Read More
New Zealand red meat exporters acknowledge the Government’s methane science and target review findings
New Zealand’s red meat processing and exporting sector acknowledges the findings of the Government’s independent review on New Zealand’s biogenic methane science and targets. The report’s findings show the importance of collective action, something that Meat Industry Association (MIA) Chief Executive Sirma Karapeeva agrees is key to meeting the Paris… Read More
Next phase of NZ’s red meat sector country of origin campaign launched in China
The Meat Industry Association of New Zealand (MIA), in partnership with the government, has launched the next phase of the Taste Pure Nature campaign in Shanghai in the presence of Minister for Trade, Hon Todd McClay, and New Zealand Ambassador to China Grahame Morton. MIA Independent Chair Nathan Guy is… Read More
Global Trade Statistics
MIA produces a range of statistics showing exports of sheepmeat, beef and co-products to key markets. These statistics are updated monthly and compiled from the official overseas merchandise trade data produced by Statistics New Zealand. You can read about these trends in our news resources, or you can read the… Read More
2024 Sheepmeat Summary
The decline in the value of overall sheepmeat exports during 2023/24 was largely due to the weak Chinese market. Despite the volume and value of exports to China declining, it was still the sector’s largest sheepmeat market for the year. The volume of sheepmeat exports was down 14 percent to… Read More
2024 Co-Products Summary
Fifth quarter products make an important contribution to the industry’s exports and generated $1.9 billion in 2023/24, accounting for 19 percent of total industry exports. Download the 2024 Co-Products Summary for more details. Read More
2024 Beef Summary
The major theme for beef exports during 2023/24 was strong US demand counterbalancing the drop in demand in China. Beef exports also increased to Japan and the United Kingdom over 2023/24. Download the 2024 Beef Summary for more information. Read More
Red Meat Sector 2024 Trade Summary
The red meat industry is New Zealand’s second largest goods exporter, generating 14% of New Zealand’s export revenue in 2023/24.Red meat exports were worth $9.9 billion for the year, down by 7% from the previous year. This was largely due to difficult conditions in China during the year, with weak… Read More
GCC trade agreement positive for red meat sector
New Zealand’s trade agreement with the Gulf Cooperation Council (GCC) is a boost for New Zealand’s red meat sector. The deal eliminates tariffs on red meat exports to a range of countries including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE within 10 years. In the year to September, New… Read More
September red meat exports reflect complex global conditions
Relatively subdued export returns for New Zealand red meat in September reflect the complex dynamics of the global meat trade. The red meat sector exported products worth $564 million during the month, down eight per cent from last September, with lower production levels impacting volume. The US was the largest… Read More
Halal processing factsheet
Click here to download the factsheet… Read More
Taste Pure Nature baton passed to meat exporters as planning gets underway for Shanghai launch
New Zealand red meat processors and exporters have officially taken the reins of Taste Pure Nature (TPN) ahead of a campaign launch in China in November. In April, the Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) announced New Zealand’s country of origin beef and lamb marketing… Read More
Red meat leaders of the future wanted
The Meat Industry Association (MIA) is inviting applications for its scholarship programme from students interested in a career in the red meat processing and exporting sector. MIA chief executive Sirma Karapeeva said the programme was aimed at students interested in employment opportunities in the industry beyond the farm gate. “There… Read More
MIA Scholarships
Introduction The New Zealand meat industry needs highly skilled young people who can become the future leaders in one of New Zealand’s largest industries. The MIA Scholarship scheme provides a pathway for undergraduate and graduate students into a career in the New Zealand meat… Read More
All members
Introduction At MIA our role is to pursue the interests of members, with a clear focus to grow the volume and value of New Zealand’s sheep and beef exports. It is this clarity of purpose that has attracted significant interest from industry, and… Read More
Red meat exports down for August but year-to-date in line with 2023
New Zealand red meat exports were down in August, compared to August 2023, however overall exports for the year-to-date remain similar to the same period last year. The United States was again the largest market during August, with an increase of seven per cent year-on-year to $198 million. The average… Read More
New Zealand’s red meat sector welcomes postponement of EU regulation on deforestation
The Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ) welcome the announcement that the European Union’s Deforestation-free supply chains Regulation (EUDR) will be delayed by 12 months. The red meat sector has been advocating strongly for a delay and a review for almost two years. The announcement… Read More
New Zealand’s red meat sector welcomes the new trade agreement with the United Arab Emirates
The Government announced today that the United Arab Emirates (UAE) will eliminate all tariffs on frozen beef and sheepmeat from New Zealand upon on entry into force of the agreement. Chilled products are already tariff-free. Meat Industry Association Independent Chair Nathan Guy says the UAE is New Zealand’s 21st… Read More
2024 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2024 monthly analysis by clicking the relevant links below. December 2024… Read More
2023 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2023 monthly analysis by clicking the relevant links below. December 2023… Read More
2022 Global Trade Statistics
Each month MIA releases in-depth analysis of red meat export trends in selected markets. You can read the 2022 monthly analysis by clicking the relevant links below. December 2022… Read More
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Technical briefs
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Industry guidelines
Stay informed with the latest industry guidelines and best practices. Access essential documents to ensure compliance, enhance professional standards, and stay ahead in your field. Exclusive to MIA members. Technical briefsCircularsResearch… Read More
Technical Briefs
Stay up to date with key industry developments through our Technical briefs. Technical briefsCircularsResearchIndustry guidelinesMIA Training Resources Members Only Content Please login: Username or… Read More
Research
MIA holds a range of industry data and reports covering various aspects of the red meat processing sector in New Zealand. Technical briefsCircularsResearchIndustry guidelinesMIA Training Resources Members… Read More
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Members Area
This section contains confidential and restricted information for MIA members. It is under development and new information is regularly updated or added. Please send any feedback to info@mia.co.nz. Technical briefsCirculars… Read More
United States hits four in row
The United States was New Zealand’s largest overall market for red meat in July for the fourth month in a row, according to an analysis by the Meat Industry Association (MIA). Total exports globally for the month were worth $773 million, a slight drop of two per cent compared to… Read More
MIA Annual Reports
2025 Annual Report 2024 Annual Report 2023 Annual Report 2022 Annual Report 2021 Annual Report 2020 Annual Report… Read More
China demand for red meat soft but positive growth in all other key markets
All key red meat export markets, apart from China, showed positive growth during June, according to an analysis from the Meat Industry Association (MIA). New Zealand exported red meat worth $914 million during the month, a two per cent increase on June 2023. The US was again the largest market,… Read More
Workforce Development Plan 2023
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Pasture Raised Advantage
Pasture-Raised Advantage (PRA) is the name of a comprehensive new study of the physical, physiological and wellbeing outcomes from eating pasture-raised beef and lamb, compared to grain-finished beef and plant-based alternatives. The work started in 2019 and is being led by researchers from AgResearch, the Riddet Institute and the University… Read More
Red Meat Reports
The Red Meat Report covers a broad range of pre-and-post farmgate activities that we have undertaken on behalf of sheep and beef farmers, and red meat processors, exporters and marketers over the past six months. Read More
Trade enquiries
For all trade enquiries please use the form below: Trade enquiries CompanyThis field is for validation purposes and should be left unchanged.Name(Required) First Last Company… Read More
2024 Red Meat Sector Conference kicks off this month
More than 300 people from across New Zealand’s red meat industry will converge on Wellington later this month for the annual Red Meat Sector Conference. The event at the Tākina Wellington Convention and Exhibition Centre on 22-23 July is one of the most significant events on the red meat sector’s… Read More
Green shoots for red meat exports with demand up in most markets
North America remained New Zealand’s largest red meat market during May with beef and sheepmeat exports to nearly all major markets increasing year-on-year, according to an analysis by the Meat Industry Association (MIA). New Zealand exported red meat products worth $1.1 billion for the month, three per cent up on… Read More
US overtakes China as New Zealand’s largest red meat market for April
Weak Chinese demand for red meat is being offset by strong demand from North America, which overtook China as New Zealand’s largest export market during April, according to an analysis by the Meat Industry Association (MIA). The sector exported red meat worth $922 million during the month, down four per… Read More
Media Library
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MIA supports ETS, Pastoral Sector Group decision
The Meat Industry Association has welcomed the Government’s decision to keep agriculture out of the Emissions Trading Scheme (ETS) and the establishment of a new Pastoral Sector Group to constructively tackle on-farm greenhouse gas reduction. The red meat industry also welcomed the pragmatic decision to remove the processor backstop, an… Read More
The red meat sector welcomes United Arab Emirates trade talks
The red meat sector has welcomed the start of trade negotiations between New Zealand and the United Arab Emirates (UAE), saying a high-quality and comprehensive agreement would further open opportunities to increase trade between the two countries. The UAE is an important market for New Zealand’s red meat sector, generating… Read More
First quarter red meat export data reflects weaker Chinese demand
New Zealand exported $2.58 billion worth of red meat products in the first quarter of the year as the sector continues to face weaker pricing and demand in China. Overall red meat exports were down by five per cent from the first quarter of 2023, the lowest value for the… Read More
United Arab Emirates CEPA submission
A joint submission from MIA and Beef+Lamb New Zealand to the Ministry of Foreign Affairs and Trade on the New Zealand-United Arab Emirates Comprehensive Economic Partnership Agreement. Click here to download the document… Read More
US demand for red meat helps offset weak Chinese market
New Zealand exported red meat products worth $932 million during February, with demand from the United States helping to offset the weak Chinese market. Overall, red meat exports in February were up 10 per cent on the relatively low export value recorded in February 2023, largely due to a rise… Read More
New Zealand red meat sector hopes EU-NZ FTA will boost links and co-operation
The New Zealand-European Union Free Trade Agreement (FTA) offers limited benefits to the red meat sector but will smooth the flow of trade and boost co-operation between the two markets. “The EU is among the New Zealand red meat sector’s most important markets, consistently ranking number three for the past… Read More
January red meat export data reflects continued challenges in global markets
New Zealand’s red meat sector exported products to the value of $759 million in January 2024, according to an analysis by the Meat Industry Association (MIA). MIA chief executive Sirma Karapeeva said the results — down eight per cent on January 2023 — reflected the ongoing volatility in global markets. Read More
MIA announces nine scholarships for red meat sector leaders of the future
Nine young New Zealanders have been selected for the Meat Industry Association (MIA) scholarship programme for 2024. Three post-graduate and six undergraduate students from Christchurch, Gore, Lumsden, Waikawa (Southland) Timaru, Ngāruawāhia, Dargaville and Feilding, have joined the programme, alongside nine returning scholars. Every year, the MIA provides scholarships of $5,000… Read More
NZ-EU FTA submission
Joint Submission to the Foreign Affairs, Defence and Trade Committee on the New Zealand-European Union Free Trade Agreement Bill by MIA and Beef + Lamb New Zealand. Click here to download the submission. Read More