Got a game-changing idea? New Zealand’s red meat exporting sector launches first-ever Dragon’s Den
New Zealand’s red meat processing and exporting sector has launched its first-ever Dragon’s Den to encourage Kiwis to come up with innovative new ideas to supercharge the industry.
“The New Zealand red meat processing industry has a proud history of innovation and has led the world in a wide range of areas such as meat science, food safety and technology, however in this fast-changing world, we cannot afford to sit on our laurels,” says Sirma Karapeeva, chief executive of the Meat Industry Association (MIA).
“We know there are people out there who will have an idea but maybe not the resources to take it further.
“MIA’s Dragon’s Den will provide an opportunity for people or businesses to get in front of industry leaders to make their pitch.
“We are seeking transformational ideas for meat industry research and development that will help the sector support the Government’s aspirational goal to double the value of exports.
“The idea can be across any discipline and be any development to do with meat, co-products and processing and can come from any organisation or individual.
“The most promising ideas will then be selected to participate in the Dragon’s Den, making a five-minute pitch to a panel of industry experts at the joint AgResearch-MIA Meat Innovation workshop in Palmerston North on 11th March.”
The best idea will be awarded a grant of up to $10,000 to develop a business case to progress the idea to a research project.
“This is a unique opportunity to make a material difference to the sector and we really encourage anyone who thinks they have a great idea to enter,” says Ms Karapeeva.
ENDS
Notes to editors:
Applicants can submit a one-two page summary of their idea to the MIA by 14 February 2025 by emailing info@mia.co.nz. No correspondence will be entered into regarding selection and judging and MIA reserves the right to not award the prize should a suitable idea not be found.
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