Red Meat Sector Briefing to Incoming Ministers

The Red Meat Sector Briefing to Incoming Ministers (BIM) Putting Meat on the Bone was jointly produced by the Meat Industry Association and Beef + Lamb New Zealand.

Together we call for a bipartisan strategic approach to the red meat sector that acknowledges its long-term importance to our economy and seeks to tackle these issues together. Our BIM Putting Meat on the Bone provides a red meat sector perspective on how to do this as well as a number of immediate policy requirements. The intention is to provide food for thought, to ensure decision-makers are focusing as much on our governance system as they are to the rules and regulations within it.

Beef + Lamb New Zealand and MIA respectively represent the farmers who raise New Zealand’s world leading sheep and beef, and the processors, exporters and marketers who sell it to global customers in more than 100 countries.

As the red meat sector, our aim is to improve New Zealand as a country, as a leading sustainable economy, and as a great place to raise a family, secure in the knowledge that future generations will benefit.

To make it a reality, all we need is the courage, as citizens, communities, industries, sectors and politicians, to embrace it.

Download the BIM Putting Meat on the Bone

Download the Summary Manifesto.